Chapter 48: The Myth of Common Sense
Why "Obvious" Requirements Fail
Part VI: The Commercial Shift
From Custom Dev to Product Mindset
Chapter 47: Bridging Business and Architecture
The Photo vs. Video Paradox, Volatility Profiling, and the Myth of the 100% Frozen Specification
Chapter 46: Three Traps of Customer Discovery
Why Industry Expertise Lies, Why Surveys Fail, and Why the Buyer is Rarely the User
Chapter 45: From Bumping Hours to Building Defensibility
Transitioning from Service Execution to Product Ownership, Runway Management, and Strategic Focus